Specialists or Generalists is the question that brands and businesses are asking themselves about resourcing in today’s economy.

You®anAfrican★SA is a business offering where its core service deliverables are offered by independent specialists that collaborate rather than compete against each other; delivering better business results to clients than the conventional lead agency model. You®anAfrican★SA has been in the making for fifteen years, founded by entrepreneur Reggie Legoale. “You®anAfrican★SA is the Best of Breed, a super collaboration, formed out of specialists, from all disciplines, that can truly influence the success of your organisation or brand,” says CEO, Reggie Legoale. You®anAfrican★SA consist of three specialists agencies, namely: Riot Studio, Mister Legoale, and ArtNWar.

“Together, we are inspired by this idea of independent specialists collaborating to create incredible success stories. “Born partly out of the frustration with the current restrictive agency proposition and big idea mindset, we have created You®anAfrican★SA. To do this we went to the market and we have literally sourced what we believe to be the Best of Breed independent specialist agencies in South Africa.

“Although there are currently three specialist agencies, we are growing, and you can find us all under one roof in NewTown, Johannesburg.” Traditional lead agencies that can resource a collaborative approach are expensive, and are usually agencies with global offices. You®anAfrican★SA offering is not only its passionate employees, but more so it is the owner entrepreneurs with likeminded desires that will deliver best possible solution to client needs. Reggie concludes, “The single biggest benefit is that your brief is within one agency and you only pay for the services that you use. Until now the reality that we have been faced with is that many clients had to deal with a generalist approach within an agency, or deal out a fortune.”

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You®anAfrican★SA’s offers the following services:

  • Brand, communication, retail and commercial strategies
  • Brand and product research
  • Holistic TTL communications & integrated campaign developments
  • Long term and solutions focussed brand planning and implementation
  • Digital & mobile communications including Social Media development & Media Buying
  • PR campaigns & reputation. management
  • Activations, events, conferences, pop. ups & guerrilla marketing
  • Trend Analysis and Innovation Teams